EXCUSE ME, BUT I LOVE IT! WDEL RATINGS WENT RIGHT IN THE CRAPPER

That’s right….I’m enjoying every minute of it, and if you are honest, you would do the same thing, if they had screwed you. The radio business sinks or swims by how many people are actually listening to the station. Lots of listeners mean hight ratings, and few listeners means low ratings. High ratings means lots of advertising, low ratings (which stations try to hide from advertisers) mean lousy advertising income.

SO, GIVEN THAT AS A BACKGROUND, LET’S SEE HOW WDEL DID IN THE FALL RATINGS BOOK PERIOD. “FALL” MEANS MORE THAN JUST THE SEASON OF THE YEAR
IT DEPICTS WHAT HAPPENED TO WDEL…FAAAALLLLLL (actually, free fall).
The Fall ratings period goes from September (month)of my firing, up until end of December. How did WDEL do?
STATISTICS FOR THE 25 TO 54 YEAR OLDS which is the primary market group they aim toward:

6AM UNTIL 10AM–STAYED ABOUT THE SAME, OVER 3
Mascitti gets dragged along for and hour after our great news team.
BUT:
FROM MASCITTI’S HOURS 10am TO NOON, AND RICK AND BRI FROM 1pm to 4 pm—-THE GUT OF THE TALK SHOW SEGMENTS…ARE YOU READY FOR THE NUMBERS?
MORE THAN A FIFTY PERCENT DROP IN LISTERNERS SINCE SEPTEMBER.
I REPEAT–MORE THAN 50% DROP.
FROM 1.5 TO .6 (a freakin’ point 6) I’ve never seen a number that low in my 6 years in radio.
That translates into about as many people listening from wdel from 1pm till 4pm as hang out at the Rodney Square benches on a rainy winter’s day.
I’m sorry, but I can’t stop giggling….I’m sure you understand. THE NUMBERS HAVE NEVER BEEN THAT LOW IN THE HISTORY OF THE “RICK JENSEN SHOW”

Before I arrived, the show had ratings like 1.8, and 3.3; When they put me on full time it jumped to 4.1.
Rick and Ger never lost to WILM when we were on in the mornings—now, WIlm bitch slaps Mascitti regularly.
With a .6 rating, Elmer Fudd reading stock market results from 1pm to 4pm, would draw more listeners than “Rick and Whomever”

Good luck guys and gals, I have to go now, and try to guess how the station brass and the Gerry-haters will spin these documented facts to meet their expectations.
Believe me, just as they lied “We never fired Gerry, he quit”. To fake you out, along with advertisers, I’m sure they will come up with a cute little radioeese twist like, “It’s not so bad, we have evidence that out-of-space aliens are big fans and the numbers haven’t been counted yet”…Whatever…..

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24 Responses to “EXCUSE ME, BUT I LOVE IT! WDEL RATINGS WENT RIGHT IN THE CRAPPER”

  1. LIZ ALLEN Says:

    GerrY: Let the ratings war begin! Management at WDEL actually believe no one can get the ratings. These jerks dont realize I worked in film, tv and advertising in NYC for more than 20 years. I still have friends in the biz….so let them spin and spin themselves to death.

    Now Al Mascitti is taking me on! I voluntarily told him that I wouldnt be calling into WDEL too much anymore, and in fact wouldnt’ be sending him any information. Let him find out stuff “he doesnt get in the newspaper, the blogs or corporate media to put together his show. Who cares!

    So his reaction to my reaction of his treatment of Cindy yesterday as escalated into a prmo he says he will do…WDEL Liz Allen Free…what a blast! I could care less if there ratings go into the toilet next time round…but when the elections come round and the campaign mones start flowing…maybe the campaigns will put their bucks…where the listeners are.

  2. Cindy~ Says:

    Hey, I like to think of their ratings as a bit of ‘divine retribution’. If WDEL has no integrity, well, what more can be said? If they don’t like the news I report, they try to put me down, talking about aliens and black helicopters. You know what? I don’t make the news up, I just report on what’s not being reported on in the Lame Stream Media. Do you know how many times I’ve called in and let the listeners know what was happening which at first sounded preposterous, but I was later proven correct? My track record should be enough for them to allow me a voice. Do they think that treating callers this way will encourage first time callers? Doubtful. Hmmmm, maybe Al & Rick think that treating women who report the news like whackjobs will encourage listeners to stay tuned? Yeah, that’s probably it – after all, didn’t they say the reason Hillary ‘won’ the NH primary was cuz the women felt sorry for her after she was harrassed? lol Keep it up – I’ll soon have a radio station to sell you boys!

  3. so what? Says:

    However low WDEL’s ratings go, it will always have more traffic than your blog.

  4. Pat Gibbs Says:

    so what? Says:

    “However low WDEL’s ratings go, it will always have more traffic than your blog.”

    ‘so what’ are you from WDEL? You’re on this blog instead of listening to the station, so that’s some traffic that’s here and not there.

    I heard Al and Cindy’s exchange and like most clear thinkers who’ve heard and checked Cindy’s info I concluded that Al was disrespectful and insulting. No wonder WDEL’s ratings are in the crapper. Listeners and callers are a talk shows life blood, treat like this and all you’re going to have are racist, reactionary assholes who echo each other and only tune in to find rhetoric that validates their myopic close minded views.

    SIDE NOTE FOR LIZ.
    I heard your call back to Watson after my remarks the other day. Don’t think I put you in the category described above. I share your concern for Barack Obama’s security. Peace.
    Pat.

  5. Just the FACTS. Says:

    Radio ratings for the Wilmington Delaware
    market came out today. 1/11/2008

    Here is the Link:

    http://ratings.radio-online.com/cgi-bin/$rol.exe/arb139

    It appears that WDEL had these ratings.
    4.0 in Spring of 2006
    3.0 in Fall of 2006
    2.6 in Spring of 2007
    2.2 in Fall 2007
    ———————————————————
    Station……Spr 06…Fall 06…Spr 07…Fall 07…Format
    WDEL-AM… 4.0 ….. 3.0 ….. 2.6 ……. 2.2 ….. News/Talk
    WILM-AM … 2.3 ….. 2.3 …. 2.7 ……. 2.8 ……News/Talk
    ———————————————————-
    Owner
    Delmarva Broadcasting Co.

    This means that WDEL’s ratings steadily dropped in the
    previous two years.

    With a 1.4 drop from 4.0 to 2.6,
    in Gerry’s last 18 months with the station.

    In the Spring of 2007 WILM had a 2.7 over WDEL’s 2.6,
    unfortunately making Gerry’s statement untrue.

    As Liz said, anyone can find the ratings, just go looking.
    Now I know why there was no link to the ratings.
    It did not match Gerry’s story about the great “FALL” of WDEL.
    It actually shows Gerry’s complicity in the previous 18 month demise.

    What myopic close minded people misrepresent the facts,
    and expect us to believe the them?

    .

  6. Gerry Fulcher Says:

    JUST THE FACTS: Sorry Pal…not this time….cherry-picking to suit your position doesn’t work. MY FIGURES AND THEIR INTERPRETATION COME OF AN AQUAINTANCE OF MINE WHO WORKS IN THE RADIO EVALUATION FIELD OUT OF NEW YORK CITY.
    First of all; talk radio in general around the country has been on the decline for the last 5 years—want to blame me for that too?

    By the way….very clever of you to start your research(?) in 2006, BECAUSE THERE WAS NO WAY YOUR POINT WOULD HAVE BEEN RELEVANT IN 2004 AND 2005.
    Overall station rating in 2004 was 3.3, but, in 2005…jumped to 4.5.
    The only change at the station which took place during that timeframe was that I went from twice a week to full time. So my fulltime efforts coincided with the jump from 3.3 to 4.5. I’m sure you just overlooked that unexplainable event; because you couldn’t turn it to your advantage.
    NICE TRY THOUGH, YOU ALMOST GOT AWAY WITH YOUR LIES.

    Apparently there are huge differences in figures; depending on whether you are using general overall numbers, or specific shows, or even hour by hour comparisons; including ages; wdel market group is 25 to 54 yr.olds)

    The figures my New York man gave me were specifically for the hours quoted regarding WDEL for the Spring 2007 among 25 to 54 year olds.
    Mascitti 2.8—Watson 3.1/ Rick & Ger 2.4—Rush 3.8
    Gerry 3pm-4pm (new show, bad time) 1.9 vs Hannity 1.6 (I beat Hannity)
    By the way, I fully predicted the losses for Rick and Ger show 2 years ago.
    It was wrong to put us in afternoon, instead of our regular morning slot.
    (Boss got pissed off when I reminded him of that prediction during my termination meeting in September). Rick and Ger had NEVER lost to the competiion in the morning.

    As for the present book (fALL OF 2007) my accurate friend from NY says the following, for our targeted Market of 25 to 54 year olds:
    6am–10am 3.0, News team still the best in the area.
    10am–3 pm combined Al & Rick & ? went from 1.5 to .6 bad, really bad.
    Monday, the actual hour by hour figures will be out. Watson beat Al again.

    ONCE AGAIN…NICE TRY IN LEAVING OUT 2004 AND 2005 STATISTICS; I PROBABLY HAD AT LEAST SOMETHING TO DO WITH THE JUMP FROM
    3.3 TO 4.5. BUT, I UNDERSTAND YOU….THOSE FIGURES DIDN’T MEET YOUR USUAL “STICK IT TO FULCHER THEME” SO YOU LEFT THEM OUT.

  7. Believe what you want Says:

    Congrats, Gerry. You were right. I guess that means we’ll be hearing you on WDEL on Monday. What? Oh, right. They won’t hire you back. I guess it’s time to move on.

    If you’re so scary good, then why can’t we hear you on ratings juggernaut WILM? Or any other radio station, for that matter?

  8. Gerry Fulcher Says:

    BELIEVE WHAT YOU WANT….I really do get your type pissed off, don’t I.
    That’s what it’s all about….you are so freakin’ predictable. First of all, you see this in sports all the time….a player gets traded or even dumped on waivers… there is a special delight in seeing the team that let you go lose without you. I think my demise at WDEL a tiny little bit to do with the lower ratings. It’s natural to enjoy that.

    YOU LEAVE ME TO CONSIDER TWO ALTERNATIVES:
    First:
    I can either believe literally hundreds of callers/ emails/ letters from people/ people I meet in the street/ bus drivers I ride with/ well respected business men/ members of the black community (who actually voted to hold a demontsration at wdel, which I vetoed immediately/ Chamber of Commerce types/ cops/ politicians/ lawyers/ most importantly, radio people from other stations/ and MOST of all, an internationally known and respected radio consultant who was hired by WDEL twice while I was there to evaluate us; who said I was the best talk show host they had/ the only one who could go far in this business and who, upon evaluating the situation is now attempting to hook me up with ABC radio in New York City. She recently used these words to describe me: “I hope you aren’t discouraged, even Rush was fired 16 times. You are the real deal, Gerry. You have that natural talent to make people react to you, get them interested, make them laugh, and always come back for more. You are never boring, and that’s the key to successful talk radio hosts. And your incredible firsthand experiences are exceptionally suited to talk radio”
    OR,
    I can listen to you guys of the anonymous pussy club.

    Let’s see, let me think about whom I should listen to? It’s not a difficult choice is it?
    Next time that you get any real people of quality, with real names, who believe as you guys do…be sure to let us know.

  9. Just the FACTS. Says:

    Gerry hates anonymous posters,
    But constantly quotes anonymous sources. Go figure.

    Gerry, Post the damn facts from your NY source….. and LINK.

    I posted the available ratings that came from an internet search.
    And I posted the LINK.
    If you have earlier records that can be verified, then post their sources.
    ==========
    “”THOSE FIGURES DIDN’T MEET YOUR USUAL
    “STICK IT TO FULCHER THEME” SO YOU LEFT THEM OUT.””

    As I said, the data I found did not include 2003 – 2004.
    I am waiting your data.
    NOT some figment of your imagination : The anonymous NY man.
    “”The figures my New York man gave me were ….”” – unsubstantiated.
    ==========
    Joseph Goebbels would be proud of you:
    http://en.wikipedia.org/wiki/Joseph_Goebbels

  10. Believe what you want Says:

    Rush may have been fired 16 times (which I doubt), but he was young. You are a bitter OLD man.

    Good luck finding your next radio station. And once that happens (and I’ll be holding my breath), what will the over/under be on how long it takes for you to wear out your welcome there, like you’ve done so many other places. C’mon Ger. You’re a betting man (still). You know it. I know it. We all know it.

    You’re right. I’m a pussy. Takes one to know one.

  11. Gerry Fulcher Says:

    JUST THE FACTS….THANK YOU FOR REMINDING ME TO DEAL WITH THE ANONYMOUS SOURCES ISSUE. The primary reason I get information is because I am well known by the good people in the “revealing community” for NEVER giving up sources.

    The ratings came out Friday, right? Well, I had them on Thursday. You really think that I don’t have any contacts in radio; which could have given me such advance notice? I ran the info through the wringer of a NY friend, so I could say that that is where I got it. My moving my source two states away, it allowed me remove the local implication. Now, Liz, just to show how she checks her facts, figured out how to get a local source, before she accepted it. Because Liz is smart, and knows her stuff when it comes to things like this. So, use your superior intelligence, and see if you can’t figure out how to do what Liz did. You should be able to find a local source from any one of the 8 to 10 local stations; now that the facts are out. If you want to believe WDEL, go ahead; but remember, they have already been judged as lying by an official Department of Labor process.

    Did you follow the John Atkins case at all?…I’ll let you in a little secret.
    All the Blog revelations were about three to five days behind me on what the Ethics Committee REALLY used for the case. I had the best possible sources. I followed up on it….wrote a 14 point memo, delivered it to a House of Rep. contact, who delivered it to Ethics Committee attorneys who called me and described it as “compelling” and THAT is what the investigating attorneys used to investigate him way, way beyong what they originally had. It finally led them to deliver the ultimatum to Atkins, “here’s what we got/ here is what we are revealing, if you don’t resign.” Cas closed…

    I spoke to representatives of State Police, Ocean City Police and Milssboro police, who told me things that would not tell to the media. For example, the public knew nothing about the existance of video and a tape recording, till much later than I did. I saw a picture which Mike Matthews asked me about. I didn’t lie to Mike, because I didn’t HAVE it…but I saw it; and he never asked me if I saw a picture.
    I had an eye witness to Atkins driving his own vehicle from the bar parking lot just over the DE line from MD.

    When the Bloggers were still writing things like “there is more to this Atkins case than first revealed” I already had the information in the hands of people who were using it. I’m not putting down the Bloggers; it just so happened that on that issue, I had some things first, and I compiled it and waited until the Ethics Committee was really ready to move on it, AND I DID IT THROUGH ANONYMOUS SOURCES WHICH I WILL NEVER GIVE UP. How come you never questioned me on that use of anonymous source case?

    I will always keep anonymous sources anonymous.

  12. Pat Gibbs Says:

    Gerry said: “I wil always keep anonymous sources anonymous.”

    You damn well better if you want to continue to get info. However you’re not such a pussy that you won’t put yourself out there and stand by what you report. I know what it is to put yourself out there and what it cost to actually serve the community. Wimps like these anonymous posters go on blogs and try to shoot people down while stroking their imaginary intellect. They remind me morons who still believe the earth am flat and the sun do move.

  13. Just the FACTS. Says:

    Me too.

    “”I will always keep anonymous sources anonymous.””

    Including myself…….
    ———————————————————-
    You do not make your sources any more credible
    JUST because you interviewed them.
    That would require a level of trust that someone like yourself
    does not deserve.
    —–
    There is medicine to reduce Hemorrhoids
    to bad there is none to reduce
    the following symptoms you have:
    “”arrogance, big-headedness, boastfulness, bragging, cockiness, conceit, condescension, egoism, egotism, haughtiness, huff, overconfidence, patronage, presumption, pretension, self-importance, smugness, snobbery, strutting, swagger, swelled head, vanity””

    Enjoy yourself……. OH, no one needs to tell you that… Do they?

  14. Gerry Fulcher Says:

    TO BELIEVE WHAT YOU WANT….
    My God! I guess you really are as dumb as I always thought you were.
    You mean that you are the only person in America who hasn’t heard Rush brag about having been terminated 16 times….way to keep up the things.

    And as for your oh so clever closing statement. I wrote it down. It is so

    unique, truly denouement, such clever repartee, so chic, so memorable

    I for one will never forget your ability to promulgate an esoteric cognition

    while refrainig from platitudinous ponderosity. Now let’s see. I want to

    make sure I have gotten it correctly. Did you actually sign off by

    actually saying “IT TAKES ONE TO KNOW ONE”? What an Fn’ jerkwad.

    How the F_ _ _ old are you? seven or eight?

    I’ve got to stop dealing with these mental pygmies.

  15. Delaware113 Says:

    Not a mystery as to why you’re happy about the fall of ratings for the station but you say nice things about the news department. Is there a difference.

  16. Gerry Fulcher Says:

    DELAWARE 113:
    I’m glad you raised that question…and it was insightful of you to make the point. I failed to make that issue clearer. I probably should have done it from the start. I am NOT lashing out at the entire station far from it.

    Yes! There is a huge difference between various segments of the radio station; and a huge difference between the quality of the people in various departments vs the administration.

    News & Sports Department:
    The quality of the news department, and the quality of the people who work there are top, top, top notch. And the ratings tell that story. That time slot of the ratings is outstandking. Would that the administration could meet their level of professionalism, and INTEGRITY. They are some of the best people I have ever met anywhere at any time.

    ADVERTISING TEAM:
    I can say the same for them. Great people, workIng their ass off….honest straight people. Nice, people doing a good job, and always friendly and helpful (even to me, beleive it or not). When I was able to bring some new advertisers to the station, the men and women their could not be more grateful, and always appreciated it. THEY have a good boss in that department.

    PRODUCTION PROS
    as good as the News and Advertising…they get little credit for what they accomplish behind the scenes

    THECNICAL TYPES;
    Experts, funny, kind…really fun to be around.

    Hell…even the cleaning lady is as nice as could be.

    My criticism…STRONG criticism is of Pete Booker, Michael Reath, and
    Rick Jensen. It is based on inside knowlege about their lack of integrity; and their cold-hearted distain for people….and I am NOT just talking about MY case only. I get regular phone calls and letters from people from the past who have offered me information to prove my poiint.

    I had been warned about the bosses before I ever got there; people with firsthand knowledge from the past (and I am not talking about disgruntled employees)…I know how to judge people. Even professionals from other stations told me verified stories which I checked out and documented. All the warnings I received turned out to be valid. I have caught the above named people in deceit, manipulation, and and just flat out lying on a regular basis….and NOT only related to my case. It is an established pattern of behavior.

    I will make sure it becomes public during the future legal actions underway at this time. But, again….thank you for raising the issue so that I could explain it—I did use too much of a broad brush in my previous description of the station. I’ll give you just one example….

    I was told almost every day about some criticism or other, which they received, or SAID they received—(I discovered that they were lying about some alleged criticism at times.)
    Yet, the NEVER told me about the praising items of conversations they had from people who like me. I am in possession of more than 100 copies of emails, letters and numerous people who want to come forward to let them know how wrong the bosses are about me.
    NOT ONCE DID THE ADMINISTRATION EVER RELAY THOSE NUMBEROUS PRAISING ITEMS.
    They would tell me about evey critical one but not a single praising one.
    In fact I would recieve a copy from the writer, after the original went to the bosses…and when I asked about it, the Bosses would would say,
    “No, I never recieved and email. like that. Lying is their management style.

    Let me say what I’ve documented before….if a talk show host is NOT getting criticisms almost every day, which proves that people are listening, proves that I got them involved, proves they will come back to listen again, so they could criticise me more, etc. Those are all pluses according to the best consultants and radio professional I know.
    HANG IN, DELAWARE 113…..IT WILL ALL COME OUT…..ALL OF IT.

  17. Oscar Says:

    Hey Gerry – maybe Ireland has those radio hosting gigs available still?

    Gerry Fulcher said,
    March 30, 2007 @ 7:12 am

    Do you have professional baseball in Ireland? Are you looking for players?
    We are thinking of moving there. I contacted you about a month ago about my 22 year old son, Brian, but I did not get a response. Brian is a pitcher who was recently drafted as the first pick in the first round by a professional independent league here in the States. But, as I said, we may be coming to Ireland, and we may stay, once there. Could you contact me at your convenience, please. By the way, I am a radio talk show host here in the state of Delaware. Any talk show hosting jobs available?
    Thanks very much, and I wish you continued success.

    http://www.runner-up.org/2006/02/25/irish-baseball/

  18. Gerry Fulcher Says:

    OSCAR:

  19. Gerry Fulcher Says:

    OSCAR:
    I’m confused…do you think that you have discovered some big deep dark secret about me and Ireland? That’s more than a year old. I’ve written about it, talked about it on the radio…..a numbnut like you is acting like you’re revealing some negative discovery…..you people have GOT to get a life.

    Let me give more detail about Ireland….because it does partially relate to people like you…..
    First of all, the professional baseball league never materialized. As soon as those Irish guys discovered that there would not be a keg of beer placed on second base during the games, they all lost interest.
    My son is doing VERY well, and is being considered of a pro contract based on his development in a California winter league starting next month

    But about radio talk shows in Ireland. Pete, of WDEL news, told me that when he was vactioning there he listened to the radio, and talk show hosts use “f_ _k” “bastard” etc. etc. regularly on the air. He said that talk show hosts could actually tell callers ” Go F_ _ k yourself”
    When I heard that, and I immediately thought of you and it looked a very attractive opportunity for me—that’s my kind of talk radio…..it would be worth the trip, just to tell YOU on the radio to “Go F_ _K yourself.
    In fact, I’ll do it now….”Go F_ _K yourself……which is something I think you probably do pretty often…..

  20. Oscar Says:

    I’m just trying to help with the job search Gerry. I didn’t know you were heading straight to syndication on ABC radio though. That’s great! Send us the promo material when you get it.

  21. Gerry Fulcher Says:

    OSCAR…NOW WHY DO YOU HAVE LIE….INSTEAD OF MERELY STICKING WITH THE FACTS?

    I made one statement and one statement only about ABC in NY. I said
    that consultant who makes a living at advising radio stations aut the quality of on-air talent….thought enough of me to recommend me to ABC talk radio in New York City. That is the fact, and that is all I said…..

    GET IT? I’m sorry…….I forgot–
    you “getting ANYTHING” would be beyond comprehension.
    You will right if you ever get a life, won’t you Oscar?

  22. Oscar Says:

    Ok. Well, maybe you can disclose the consultant’s name and we can confirm this story?

  23. LIZ ALLEN Says:

    Gerry: thinkin “Oscar” is a WDEL plant…thinkin he might get an Oscar!

    Don’t think they give “losers” Oscars! Am waiting for the ratings on the hour….thinkin the Minister of Culture on friday…will be the lowest. Everyone I know, even solid listeners turn that crap off…

    but, when Al and I were still on friendly terms, I warned him of that, he got furious…its my show, will do what I want. Well, lets see if the low ratings keep that crap on the air. You see its that 2 call per week crap, although I noticed that Harry and Lee seem to get more than 2 calls per week…

    Its a business after all, when the owners start looking at the numbers maybe they will see that “real change must come to WDEL” or else they will have to “give out more free tickets to games and stuff to keep a few more people listening and hoping”.

  24. ex felons jobs Says:

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